2024 has been declared the "Year of Adventure" by leading event management company, Eventbrite. This emerging trend signifies a transformation in the industry, moving away from traditional gatherings towards experiences that are rich in engagement, immersion, and excitement.
Underscoring this point, "TRNDS 2024: Eventbrite's Annual Event Trends Report" revealed that seven out of 10 people surveyed prefer to splurge on experiences rather than material goods, with the 21- to 35-year-old demographic being 1.4 times more likely to prioritize event spending. Consequently, innovative event setups that cater to these experience-focused attendees are the need of the hour.
With millennials and Generation Z prioritizing experiences over material possessions, this shift is set to redefine the way we approach events. In this article, we will dissect what this trend means for event planners and provide insights on how to leverage it to create memorable and adventurous experiences for your attendees.
Understanding and Catering to the Adventurous Attendee
Adventure-themed events have the power to transport attendees to another era or locale. Imagine events themed around a 1920s speakeasy or a futuristic cityscape. Leveraging technology is one strategy to create adventure:
- Interactive elements like virtual reality (VR) stations can enhance the theme and incorporate storytelling through live performances or guided narratives.
- Augmented reality (AR) overlays information on the real world, and when combined with smartphone technology, can be used to host a virtual scavenger hunt.
Cultivating a sense of community and connection is also crucial. According to Eventbrite, 31% of creators host events primarily to foster connection. You can create memorable shared experiences by hosting themed networking sessions where attendees solve puzzles together or using apps that match attendees with similar interests for meetups.
The Role of Furniture in Setting the Adventurous Tone
Creating an adventurous tone for your event can be as simple as choosing the right furniture. Beyond providing seating or surfaces for drinks, your furniture selection can transform any event space into an immersive, adventure-filled environment.
The furniture you select can help create immersive environments and enhance your event's theme. For instance, vintage-style furniture can set the mood for a speakeasy night, while futuristic pieces can complement a tech-themed event. The Endless Powered High Back Closed Circle with 8 Glass Round Tables in White Vinyl, with its sleek look and chrome legs, is a prime example. These pieces not only fit a tech, space, or future theme but also provide practical benefits. Each powered table includes a black rectangular power hub, perfect for charging stations in lounges, parties, and cyber cafes.
Seating arrangements also play a critical role in fostering interaction and community at your event. Modular setups, such as CORT's Beverly Oasis Medium Grouping Ottomans, can create intimate gathering spots or dynamic activity zones that promote engagement and participation. These sleek ottomans with channel stitching work to create medium, stand-alone seating configurations, encouraging conversation and connection.
If your event has a location-based adventure theme, your furniture can bring that vision to life. CORT Events' furniture catalog fits a variety of themes and activities. For instance, the Rustique Communal Cafe Table, a wooden table that accommodates up to six persons, and the mid-century French gunmetal Rustique Chair with Arms, work well for a rustic, outdoorsy theme. Pair these with the Havana Palm Divider, which you can personalize with a logo or graphic, to add a touch of organic style.
The right furniture selection doesn't just add functionality - it contributes to the thematic storytelling and overall atmosphere, helping to create an adventurous, engaging event. Whether you're aiming for a futuristic tech theme or a rustic outdoor setting, CORT Events has the furniture to bring your adventure-themed event to life.
Partnering with CORT Events for Adventurous Event Planning
If you're aiming to plan an event that embodies the spirit of adventure, having a supportive partner to guide you through the process is crucial. This is where CORT Events excels. CORT continually updates its catalog, ensuring you always have access to the most current and stylish options. Furthermore, their industry-leading investment in high-quality products with unsurpassed craftsmanship guarantees your event will be furnished with the best pieces to complete any look.
CORT provides state-of-the-art planning tools to give you more control over your planning process. For instance, the user-friendly space planner, which is complimentary for all clients, allows you to see exactly how your design will fit into any space in both 2D and 3D. With a robust library of photo-realistic venue floorplans, real-time collaboration capabilities, and a quick 3D rendering process, you can visualize your event before it even happens.
Throughout your event planning journey, from the initial stages to the final execution, CORT Events is there to ensure a smooth and hassle-free process by offering reliable logistics and support for adventurous events of all sizes.
The right furniture selection goes beyond practicality — it contributes to the thematic storytelling and overall atmosphere of your event. CORT Events assists in maximizing your creativity, making the most of your space, and encouraging interaction and exploration.
