Every season brings its own color palette that defines the time of year. Those emerging seasonal color trends can influence event design. Pantone's color trend report for Spring 2024 forecasts a striking palette that emphasizes our need for nature as well as themes of escapism and self-expression.
“The spring-summer trend report should appeal to consumers for its overall balance of warm and cool colors, as well as for the potential for individualism that has become more of a priority for many in recent years,” says Pantone’s Leatrice Eiseman.
According to Women’s Wear Daily’s Rosemary Feitelberg, this spring’s “color trends are less about an individual cultural influence and more about an overall multicultural mood.” In other words, these are colors you’ll see internationally.
What’s most exciting about this palette is that you can use these colors and design ideas to craft spaces that resonate with attendees. In the next few paragraphs, we’ll explore what this color scheme means for you and how CORT Events can support your efforts to incorporate them.
Self-expression Through Color
The idea behind self-expression in event design is to encourage creativity and personal connection. This type of design allows attendees to see themselves reflected in the space, allowing each attendee to have a unique experience.
Vibrant colors can enhance self-expression, and two of the colors among Pantone’s Spring 2024 color trend line are ideal for this type of event design. You can utilize them to create bold, expressive event spaces. Pantone defines Orangeade 17-1461 as “A mildly tangy orange hue with a fruity touch, but it is not a strident bright orange,” and it describes Lemon Drop 12-0736 this way: “Filled with zest, this Lemon Drop yellow has a slight tint of green that has a refreshing quality.”
Lemon Drop and Orangeade stimulate energy and creativity and are ideal for spaces designed for interaction and personal expression. They’re great for interactive areas or areas where attendees are encouraged to actively participate in discussion and collaboration ― anywhere we want to encourage creativity and self-expression.
CORT Events offers plenty of options for bringing in these exciting colors. The Valencia Chair and the Beverly Oasis Large Grouping in Yellow or Orange Fabric are terrific soft seating options, while the 30" Round Bar Table with Chrome Hydraulic Base and Brushed Yellow Top and the Chelsea Barstool with Oak Tower Base in Goldenrod Yellow are excellent pieces for a bar area.
Escapism With Nature’s Palette
Escapism is another design trend because it focuses on creating a temporary retreat from everyday life, offering attendees a refreshing break and a sense of renewal. There’s no better escape than getting into nature.
Three of Pantone’s Spring colors reflect this natural spirit in design. Watercress 17-0220 is “a refreshing peppery green with a sprightly presence.” Marlin 18-3932 is a Key West-inspired blue that Eiseman compares to “immersing yourself in temperate waters,” while Mint 16-5938 is “cooling mentholated green” that “offers a breath of fresh air as the planet continues to heat up” for the warmer months.
When you introduce refreshing greens like Watercress and the cooling tones of Mint and Marlin into your design, you craft event spaces that offer an escape into nature. These colors, symbolizing growth and renewal, naturally elicit feelings of relaxation and comfort, such as being in nature.
CORT can help you bring these nature-inspired colors in while personalizing your event space design. Use drapes with LED lighting to achieve unique colors and decorate with accents like the Medley Pillow. The Boxwood Hedge 4’ Logo and the Brighton Loveseat are two of CORT’s customizable options that allow you to incorporate special colors — including Watercress, Marlin, or Mint.
Culinary Pursuits in Event Design
Food isn’t just for sustenance or for enjoying with our taste buds. You can also turn to food for design inspiration. Culinary pursuits in event design integrate the sensory experience of taste with visual elements, adding to the overall experience for attendees.
Some of the colors in Pantone’s Spring 2024 color trend line have definite food inspirations. We’ve already discussed Orangeade earlier in this article, and that color has a culinary complement in Rooibos Tea. Pantone describes Rooibos Tea 18-1355 like this: “This is a full-bodied red imbued with rich, woodsy notes. The toned-down shade has the same effect as the shade of a dress that had been stowed away in a cedar chest for a while.”
The rich red hue of Rooibos Tea evokes warmth and comfort while Orangeade generates excitement. These colors work well for food-centric gatherings, and you can put them to use in dining areas, tablescapes, and even lighting to create a cohesive, appetizing environment.
CORT products like the Marina Barstool in Red Fabric, the 30" Round Bar Table with Black Hydraulic Base and Red Top, and the customizable LED Lighted Posh 6’ Bar allow you to bring in these tantalizing colors.
Crafting Soothing Environments
The emphasis on relaxation and mental well-being has taken off in recent years, and putting soothing environments into your event design aims to create calm, serene spaces for attendees. Soothing shades, soft fabrics, comfortable seating, and gentle lighting to enhance the soothing effect of a space and provide a sanctuary within the event.
Two of the colors in Pantone’s 2024 Spring collection help in establishing peaceful event spaces. Pantone says that Chambray Blue 15-4030 possesses “a dash of vibrancy” and “has a bit more life to it than basic denim.” About Pastel Lilac 14-3812, Pantone says, “Without question, this powdery lavender is an homage to the past since it relays a sense of nostalgia.”
CORT Events offers various products in these colors. The Beverly Oasis Large Grouping in Ocean Blue Fabric is an excellent soft seating option, especially when you pair it with the Lancaster Rug and the Velvet Pillow. You can even bring soothing colors to the wall or as a divider with the Lilac Super Velour Drape or the Deep Sea Blue Super Velour Drape.
Elevating Event Experiences With Pantone's 2024 Palette
Choosing the right colors for an event space is one of the keys to creating visually appealing and emotionally engaging experiences. Pantone’s Spring 2024 color trends from Fashion Week are on-trend for style and help evoke the right emotional and sensory responses.
Thoughtfully integrating these colors allows you to create spaces that enhance mood and connection among attendees. CORT Events is your source for the furniture, decor, accessories, and creative ideas to bring these connections and emotional experiences to life at your next event.
When you’re ready to harness the insights from Pantone's latest color trend report, CORT Events is there to help you create events that are visually appealing and emotionally engaging.
