Embracing a New Generation of Celebrations with CORT Events

For generations, every celebration of life events — birthdays, weddings, anniversaries, retirements, and other parties — had a cookie-cutter feel to them. You could put a template on any celebration and replicate it repeatedly. There’s been a sameness to the way we celebrate life for decades.

Nowadays, the nature of our celebrations is changing as much as society as a whole is transforming. We’re seeing a move toward more personalized, meaningful, and diverse ways of commemorating life's moments. Our ability to customize events makes the modern celebration a blank canvas that we can turn into any event we want it to be.

In this article, we’re going to unpack the nature of the new celebration and what it means for event planning. The latest trends were on display in the latest research from  GWI x Pinterest, and we’re going to share them with you, along with a showcase of how CORT Events can help you harness these new ways of celebrating so you can create memorable and impactful occasions to fit any life event.

We live in a world where almost everything is customizable. We can transform almost any item or experience to fit our greatest desires or even our whims. So, why not personalize our celebrations?

Two of the new trends characterizing celebrations in our modern era are Personal Applause — the art of celebrating “just because” — and Bond Building — low-key and laid-back celebrations that appreciate the tight-knit bonds of friends and family. The depth and richness of modern celebrations place a premium on the importance of self-care, personal achievements, and the value of close social circles to create more intimate and meaningful celebrations.

Events that fit into the Personal Applause and Bond Building trends center on individual achievements and the joy of close connections. For an event space design that is conducive to this type of celebration, think about cozy, modular seating arrangements. CORT’s Endless Collection, for example, allows for flexible and intimate gathering spaces.

"A little over half of consumers say they’re celebrating as often as they were prepandemic; in this report, we’re most interested in those who are celebrating in new and different ways, and what these shifts mean for businesses,” report GWI and Pinterest. This means that today’s celebrations focus on individual milestones, personal journeys, and successes. A piece like the Rustique Communal Cafe Table is both classic and modern, so it fits in well with these types of celebrations.

Two more trends are shaping the way we celebrate in a new era. Merriment Making represents the art of creatively and passionately celebrating the everyday. The idea behind this trend is that you don’t have to have a specific occasion to go all-out in your celebration. Commemorating Culture is a trend that, true to its name, brings fresh twists to traditional cultural occasions. 

For event planners, these trends are golden because they allow you to accentuate booth brand aesthetics without detracting from them, creating vibrant, themed parties and community gatherings that weave in traditions in innovative ways.

These new types of celebrations make it easy to honor the mix of cultures and traditions that make an individual, family, community, or group unique. As GWI and Pinterest put it, "The blend of creativity and culture in celebrations reflects a broader acceptance and desire to honor diverse backgrounds and stories."

Themed parties and cultural celebrations are great ways for people to express themselves as individuals while bonding as members of a community. You can utilize drapes and lighting to turn any venue into a themed space that fits any branding, concept, or cultural element.

Incorporating creativity and culture into your events allows anyone who shows up to feel at home and feel like part of the diverse celebration. CORT’s vast selection of decor, accessories, and accents allows you to cater your event in a way that honors diverse backgrounds and stories.

Any life event that’s worth celebrating is worth turning into something truly memorable. That’s the idea behind the trend of Moment Marking. Whether it’s a birthday, anniversary, wedding, adoption, or retirement celebration, life’s occasions can now be as unique as the people commemorating them.

As an event planner, you can embrace the trend of unique, meaningful milestones by creating spaces that reflect the values and aspirations of the individual or family who is celebrating. Building a milestone event around the community of those commemorating is key. The Ventura Communal Bar Table and Chelsea Barstool alongside the Midtown Bar Circle create a sophisticated space for celebrations that align with personal values and stories.

When it comes to modern celebrations, the sky’s the limit. That’s why CORT Events helps you harness these evolving celebration trends with innovative event planning and rental solutions. 

Whether you’re going over the top with trendy and hip designs or cultivating an elegant aesthetic, CORT allows you to cater to intimate gatherings, creative-themed parties, and personalized milestone celebrations offers insights into creating unforgettable experiences.

Transforming an event space has never been easier or more creative. CORT's diverse inventory gives you what you need to bring any celebration theme or personal vision to life, allowing you to develop an event that is as unique as its host. No matter the size or scope of your event, CORT’s offerings can help you bring your vision to life.

Today’s events and celebrations place a premium on creativity, personalization, and community, and CORT Events is equipped to meet the changing needs of the new generation of celebrations. It’s worth exploring the new ways of celebrating because you have so many more options to get creative with your planning.

With CORT Events as your partner in creating memorable moments, you can transform any celebration into an extraordinary event that resonates with modern trends and personal preferences. CORT provides you with creative inspiration and valuable planning tools to go along with its extensive furniture, decor, and accessory selection.

Ready to navigate the new era of celebrations? CORT Events is there for you every step of the way in creating a memorable celebratory experience.