Elevating Events with Next-Gen Trends and CORT Events

We’re halfway through 2024 and this year’s trends are already well underway. Insights from the Eventbrite 2024 Trend Report continue to offer invaluable insights into these trends. The trends for 2024 mark some dynamic shifts in the way you plan and prepare for events. With these trends, innovation has been critical to meeting and exceeding the expectations of your attendees.

Let's take a closer look at some of the major trends that Eventbrite predicts have been defining this year’s events.

Three of the most significant trends that Eventbrite has identified for 2024 are “Year of Adventure,” “The VIP Treatment,” and “Back to Nature.” Each one of these themes calls for immersive experiences, reflecting the large-scale desire for meaningful interactions and deep engagement. For example, a "Year of Adventure" event could involve a treasure hunt within a venue, combining elements of mystery and excitement to engage attendees.

• Impact on Professionals: Event planners should focus on designing events that offer immersive experiences, such as outdoor adventures or settings close to nature. Trade show designers can create interactive environments featuring augmented reality (AR) and virtual reality (VR) experiences. Exhibit houses should opt for versatile designs that adapt to various themes.
• CORT Events Solutions: CORT Events offers a comprehensive suite of services that can help with the planning and execution of immersive experiences. This includes furniture options that adapt to multiple themes and planning tools that help you make the most of any space.

Trends such as “Healthy Hedonism” and “Events as Self-Care” reflect the growing importance of events that promote well-being, sustainability, and inclusivity. Events in 2024 are transforming into more mindful, eco-conscious gatherings that cater to a diverse audience. An example of this could be a wellness retreat that integrates yoga sessions, organic meals, and mindfulness workshops.

• Impact on Professionals: Event planners should create experiences that aren’t only entertaining but also make a positive impact on the growth and wellness of guests. Trade show designers and exhibit houses should create spaces that advocate for health, environmental stewardship, and accessibility.
• CORT Events Solutions: CORT Events provides inventory and services that resonate with attendees’ values and emphasize health, sustainability, and community. For example, CORT's options include greenery and other natural elements like wood tables and marble bars, allowing you to create a natural setting at your event.

The themes 'Innovative Marketing' and 'Disconnect to Connect' emphasize the role of technology in events. An example of this might be a tech conference where attendees can try out new gadgets firsthand, while also having spaces designed for networking and conversation.

• Impact on Professionals: Event planners should harness digital tools for optimizing reach and engagement during the event. Trade show designers and exhibit houses should utilize technology to create immersive exhibits but also encourage face-to-face interactions.
• CORT Events Solutions: CORT Events offers various ways to harness leading-edge technology to increase engagement at your events while leaving space for experiences that promote personal interactions and connections. CORT’s Powered Collection makes it even easier to integrate technology into your event spaces.

The trends 'The VIP Treatment' and 'Events as Self-Care' suggest a need for personalized and flexible event experiences. For example, an event could offer personalized itineraries based on the interests of each attendee or provide options for attendees to choose which activities they want to participate in.

• Impact on Professionals: Event planners should focus on tailoring events to attendees' needs and desires. Trade show designers and exhibit houses must be prepared to offer adaptable and customizable design solutions.
• CORT Events Solutions: CORT was built for customized service, with adaptable design options and flexible event solutions that ensure each event is unique and fits the preferences and needs of attendees.

The event industry in 2024 has been driven by immersive experiences, an emphasis on conscious and inclusive events, the integration of digital and physical elements, and a demand for personalization and flexibility. As industry professionals, keeping abreast of these trends is crucial for creating memorable and impactful events.

CORT is at the forefront of these trends, offering services that empower you to create events that resonate with your audience's values and expectations. From versatile furniture options to innovative technology solutions, CORT can help you bring these trends to life in your events.

Navigating this rapidly evolving landscape can be challenging, but with CORT's comprehensive suite of services, you have a partner that can help you stay ahead of the curve. Explore CORT's offerings today and discover how they can support you in implementing this year's biggest trends, and creating events that leave a lasting impact on attendees.